Target marketing in the health services industry: the value of journeying off the beaten path

Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...

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Auteurs principaux: James K. Elrod (Auteur), John L. Fortenberry (Auteur)
Format: Livre
Publié: BMC, 2018-12-01T00:00:00Z.
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3rd Floor Main Library

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