Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

• Main Authors: Xinyi Zhou (Author), Xinyu Hao (Author), Yuhang Chen (Author), Hui Deng (Author), Ling Fang (Author), Lingyun Zhang (Author), Xiaotao Yan (Author), Pinpin Zheng (Author), Fan Wang (Author)
• Format: Book
• Published: JMIR Publications, 2024-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundE-cigarettes have gained popularity among teenagers due to extensive marketing strategies on social media platforms. This widespread promotion is a risk factor, as it fosters more positive attitudes toward e-cigarette use among teenagers and increases the perception that using e-cigarettes...