Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts
BackgroundE-cigarettes have gained popularity among teenagers due to extensive marketing strategies on social media platforms. This widespread promotion is a risk factor, as it fosters more positive attitudes toward e-cigarette use among teenagers and increases the perception that using e-cigarettes...
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| Main Authors: | , , , , , , , , |
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| Format: | Book |
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JMIR Publications,
2024-11-01T00:00:00Z.
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