The Significance of Digital Marketing Strategies for Continuity of SMEs

Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies. These challenges are caused by the richness and complexity of tactics to optimize growth, customer engagement, buyer behaviors, an...

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Main Authors: Ioseb Gabelaia (Author), Lasha Tchelidze (Author)
Format: Knjiga
Izdano: International School for Social and Business Studies, 2022-06-01T00:00:00Z.
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