Examining the Impact of Six Pro-Vaccination Messages on MMR Vaccine Hesitancy Among Mothers in Ukraine

• Main Authors: Anastasiya Atif (Nurzhynska) (Author), Paul Chappell (Author), Anna Sukhodolska (Author), Jet G. Sanders (Author)
• Format: Book
• Published: University of Zurich, IKMZ - Department of Communication and Media Research, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The Ukrainian government began delivering mandatory MMR vaccination letters to parents across the country in 2019. In this two-phase online RCT, we aimed to test the effectiveness of this national mandatory vaccination letter against five behavioural science-informed letters, in terms of their effec...