Examining the Impact of Six Pro-Vaccination Messages on MMR Vaccine Hesitancy Among Mothers in Ukraine

• Autori principali: Anastasiya Atif (Nurzhynska) (Autore), Paul Chappell (Autore), Anna Sukhodolska (Autore), Jet G. Sanders (Autore)
• Natura: Libro
• Pubblicazione: University of Zurich, IKMZ - Department of Communication and Media Research, 2024-05-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

The Ukrainian government began delivering mandatory MMR vaccination letters to parents across the country in 2019. In this two-phase online RCT, we aimed to test the effectiveness of this national mandatory vaccination letter against five behavioural science-informed letters, in terms of their effec...