Licensed merchandise buying behavior of sports fans (Gaziantep Sport Store sample)
This study has been prepared to determine licensed team merchandise buying behavior of the fans that are coming to Gaziantep Sport Store to buy licensed merchandises. Research sample comprise of 439 people who are coming to Gaziantep Sport Store between the years of 2013-2015. Frequency, percentage,...
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Selcuk University,
2016-04-01T00:00:00Z.
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