Analysis of the Strategies used by the Gyms Managers aiming to capture, retention and recovery of Customers

The objective of this work was to identify and analyze the profile of the health club managers and the strategies they use to attract, retain and recover clients. To obtain these data, a questionnaire was applied, prepared by the author, to 10 of the managers of the three large chains of fitness cen...

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Bibliographic Details
Main Author: Rodolfo de Azevedo Raiol (Author)
Format: Book
Published: Universidade Salgado de Oliveira, 2020-07-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available