Descriptive, but not Injunctive, Normative Appeals Increase Response Rates In Web-based Surveys
Background: In an earlier experiment Misra, Stokols, & Marino (2012) found that participants who received a descriptive normative prompt in the message requesting them to complete an online survey were more likely to comply with the request compared to participants who did not receive any normat...
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The Evaluation Center at Western Michigan University,
2013-07-01T00:00:00Z.
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