Descriptive, but not Injunctive, Normative Appeals Increase Response Rates In Web-based Surveys

• Asıl Yazarlar: Shalini Misra (Yazar), Daniel Stokols (Yazar), Anne Heberger Marino (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: The Evaluation Center at Western Michigan University, 2013-07-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Background: In an earlier experiment Misra, Stokols, & Marino (2012) found that participants who received a descriptive normative prompt in the message requesting them to complete an online survey were more likely to comply with the request compared to participants who did not receive any normat...