Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators' support for alcohol policies? An experimental study

• Main Authors: Maree Scully (Author), Helen Dixon (Author), Emily Brennan (Author), Jeff Niederdeppe (Author), Kerry O'Brien (Author), Simone Pettigrew (Author), Brian Vandenberg (Author), Melanie Wakefield (Author)
• Format: Book
• Published: BMC, 2023-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Exposure to alcohol advertising and sponsorship through elite sport is associated with harmful use of alcohol. Owing to strong financial and cultural ties between alcohol and sport in Australia, policy action to restrict alcohol sport sponsorship is unlikely to occur without stro...