SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS

Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing. It appeared in time of increasing activity and significance of sport in the world. Huge human pote...

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Detaylı Bibliyografya
Asıl Yazarlar: Danilo Aćimović (Yazar), Omer Špirtović (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2013-07-01T00:00:00Z.
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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