Impact of a direct-to-consumer information campaign on prescription patterns for overactive bladder

• Main Authors: Masayoshi Zaitsu (Author), Byung-Kwang Yoo (Author), Jun Tomio (Author), Fumiaki Nakamura (Author), Satoshi Toyokawa (Author), Yasuki Kobayashi (Author)
• Format: Book
• Published: BMC, 2018-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Direct-to-consumer information (DTCI) campaign is a new medium to inform and empower patients in their decision-making without directly promoting specific drugs. However, little is known about the impact of DTCI campaigns, expanding rapidly in developed countries, on changes in p...