Does Personalisation Promote Learners' Attention? An Eye-Tracking Study

The personalisation principle is a design recommendation and states that multimedia presentations using personalised language promote learning better than those using formal language (e.g., using 'your' instead of 'the'). It is often assumed that this design recommendation affect...

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Bibliographic Details
Main Authors: Steffi Zander (Author), Maria Reichelt (Author), Stefanie Wetzel (Author), Frauke Kämmerer (Author), Sven Bertel (Author)
Format: Book
Published: EARLI, 2015-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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