The paradoxical marketing of sports equipment brands. [El marketing paradójico de las marcas de material deportivo].
<p align="justify">As Ko (2013) pointed out, the sport industry is a large and fast growing business. The U.S. market accounted for as much as $400-435 billion in 2012. Sports equipment companies provide the products required to practice and enjoy sports: clothing, footwear, and othe...
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| Format: | Book |
| Published: |
Ramón Cantó Alcaraz,
2014-01-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |