SEMANTIC ASPECT OF COMPOUND NEOLOGISMS IN THE MODERN GERMAN LANGUAGE (Based On Marketing Lexis Materials)

The article is dedicated to the research of the semantic aspect, namely the semantic derivation process as one of the ways of emergence, semantic characterising and classification of compound neologisms pertaining to the lexis of marketing of the modern German language, which previously was not sing...

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Main Authors: Oksana Horbach (Author), Oksana Hryniuk (Author)
Format: Book
Published: National Technical University of Ukraine "Kyiv Polytechnic Institute", 2018-06-01T00:00:00Z.
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