Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia

• Váldodahkkit: Nor Rabiatul Adawiyah Nor Azam (Dahkki), Basri Rashid (Dahkki), Noor Azimin Zainol (Dahkki), Maliani Mohamad (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: Yayasan Keluarga Guru Mandiri, 2020-12-01T00:00:00Z.
• Fáttát: article
• Liŋkkat: Connect to this object online.

This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...