Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia

This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...

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Bibliographic Details
Main Authors: Nor Rabiatul Adawiyah Nor Azam (Author), Basri Rashid (Author), Noor Azimin Zainol (Author), Maliani Mohamad (Author)
Format: Book
Published: Yayasan Keluarga Guru Mandiri, 2020-12-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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