Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia
This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...
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Aineistotyyppi: | Kirja |
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Yayasan Keluarga Guru Mandiri,
2020-12-01T00:00:00Z.
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