Impact of the first year of the "This Girl Can" physical activity and sport mass media campaign in Australia

Abstract Introduction Addressing gender inequalities in physical activity is an important public health goal. A major campaign, 'This Girl Can' (TGC) was conducted by Sport England from 2015, and TGC was licenced in 2018 by VicHealth in Australia for development and use in a 3-year mass me...

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Main Authors: Adrian Bauman (Author), Nicola McNeil (Author), Matthew Nicholson (Author), Paul O'Halloran (Author), Emma Seal (Author), Erica Randle (Author), Arthur Stukas (Author)
Format: Book
Published: BMC, 2023-02-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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