Do Marketing strategies, COVID 19 Pandemic and Consumer Location Affect Consumer Buying Behaviour? Empirical Study on Oil and Gas Lubricant Industries in United Arab Emirates
For UAE end-users, consumer behavior and purchasing power faced many swings period after Covid 19 pandemic. Recently, changes in sales capacity and customers' preferences for eco-friendly products highlighted the industrial gap for producers before and after the pandemic. Green marketing practi...
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| Format: | Book |
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Philippine Association of Institutions for Research, Inc.,
2021-10-01T00:00:00Z.
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