Do Marketing strategies, COVID 19 Pandemic and Consumer Location Affect Consumer Buying Behaviour? Empirical Study on Oil and Gas Lubricant Industries in United Arab Emirates

• Autori principali: Hosam Azat Elsaman (Autore), Liza Gernal (Autore)
• Natura: Libro
• Pubblicazione: Philippine Association of Institutions for Research, Inc., 2021-10-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

For UAE end-users, consumer behavior and purchasing power faced many swings period after Covid 19 pandemic. Recently, changes in sales capacity and customers' preferences for eco-friendly products highlighted the industrial gap for producers before and after the pandemic. Green marketing practi...