Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

• Main Authors: van Kleef Ellen (Author), Otten Kai (Author), van Trijp Hans CM (Author)
• Format: Knjiga
• Izdano: BMC, 2012-12-01T00:00:00Z.
• Teme: article
• Online dostop: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>The essence of nudging is to adapt the environment in which consumers make decisions to help them make better choices, without forcing certain outcomes upon them. To determine how consumers can effectively be guided to select healthi...