Facebook Users' Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis

• Asıl Yazarlar: Dávid Pócs (Yazar), Otília Adamovits (Yazar), Jezdancher Watti (Yazar), Róbert Kovács (Yazar), Oguz Kelemen (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: JMIR Publications, 2021-06-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

BackgroundFacebook can be a suitable platform for public health interventions. Facebook users can express their reaction to the given social media content in many ways using interaction buttons. The analysis of these interactions can be advantageous in increasing reach and engagement of public healt...