MOTIVATIONAL STRUCTURE AND ORIGIN OF BUSINESS NAMES
The paper deals with motivational structure of business names that determines the choice of strategy for naming. The article considers the origin of business names and concentrates on the fact that business names' formation requires the right combination of objective information and subjectivit...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
National Technical University of Ukraine "Kyiv Polytechnic Institute",
2018-12-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |