MOTIVATIONAL STRUCTURE AND ORIGIN OF BUSINESS NAMES
The paper deals with motivational structure of business names that determines the choice of strategy for naming. The article considers the origin of business names and concentrates on the fact that business names' formation requires the right combination of objective information and subjectivit...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
National Technical University of Ukraine "Kyiv Polytechnic Institute",
2018-12-01T00:00:00Z.
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