Factors Affecting the Identity of the Hospital Brand Based on the Capferer Model: A Case Study in Tehran
Background & Objectives: One of the most valuable assets of any organization is its brand because it causes more profit margins, better cooperation channels and other benefits for the organization. The aim of this study was to investigate the factors affecting brand identity of hospitals in a se...
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| Format: | Book |
| Published: |
Kerman University of Medical Sciences,
2018-03-01T00:00:00Z.
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |