Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females
Celebrity endorsement is considered one of the popular tools of marketing which is used by many brands. The purpose is to involve any famous celebrity in order to promote that specific brand. Present study is designed to explore influence of celebrity endorsed advertisements on brand choice and perc...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
National University of Modern Languages (NUML), Islamabad,
2022-08-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |