An Application of Social Marketing Theory to Develop a Social Marketing Campaign to Address Mental Health Literacy and Help-seeking Behavior among Male College Students
Male college students have been observed to have low mental health literacy and help-seeking behaviors. The purpose of this study was to apply social marketing theory to address mental health literacy among male undergraduate students in order to improve both mental health literacy and help-seeking...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
New Prairie Press,
2021-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |