Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran

• 主要な著者: Mohammad Keshtidar (著者), Kianoosh Shajie (著者), Mahdi Ebrahimian Besharat (著者), Mahdi Yousefi (著者)
• フォーマット: 図書
• 出版事項: The Society of Aging and Physical Activity (SAPA), 2018-04-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is...