Exploring the use of Kratom (Mitragyna speciosa) via the YouTube data tool: A novel netnographic analysis

Exploring the use of Kratom (Mitragyna speciosa) via the YouTube data tool: A novel netnographic analysis

Kratom (Mitragyna speciosa) is a tree native to Southeast Asia with long history of traditional medicinal use. The aim of this study was to investigate the nature of self-reported experiences as shared on YouTube™ videos. A total of 500 videos with 19,478,180 views and 134,863 comments emerged as re...

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Main Authors: Elisabeth Prevete (Author), Aleksi Hupli (Author), Shanna Marrinan (Author), Darshan Singh (Author), Bruno D' Udine (Author), Giuseppe Bersani (Author), Kim P.C. Kuypers (Author), Johannes G. Ramaekers (Author), Ornella Corazza (Author)
Format: Book
Published: Elsevier, 2021-01-01T00:00:00Z.
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