Exploring the use of Kratom (Mitragyna speciosa) via the YouTube data tool: A novel netnographic analysis

• Główni autorzy: Elisabeth Prevete (Autor), Aleksi Hupli (Autor), Shanna Marrinan (Autor), Darshan Singh (Autor), Bruno D' Udine (Autor), Giuseppe Bersani (Autor), Kim P.C. Kuypers (Autor), Johannes G. Ramaekers (Autor), Ornella Corazza (Autor)
• Format: Książka
• Wydane: Elsevier, 2021-01-01T00:00:00Z.
• Hasła przedmiotowe: article
• Dostęp online: Connect to this object online.

Kratom (Mitragyna speciosa) is a tree native to Southeast Asia with long history of traditional medicinal use. The aim of this study was to investigate the nature of self-reported experiences as shared on YouTube™ videos. A total of 500 videos with 19,478,180 views and 134,863 comments emerged as re...