DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...

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Bibliographic Details
Main Authors: Dragan Đuranović (Author), Srećko Novaković (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2007-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available