MARKETING OF HEALTHCARE ORGANIZATIONS: TOOLS FOR ATTRACTING AND RETAINING PATIENTS

Objective: To analyze marketing strategies and patient attraction instruments in medical organizations of the Russian medical services market. Methods: The analysis of marketing strategies and tools for attracting patients in medical organizations of the Russian medical services market was carried o...

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Bibliographic Details
Main Authors: E.I. AKSYONOVA (Author), A.B. ZUDIN (Author)
Format: Book
Published: Avicenna Tajik State Medical University, 2020-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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