Consumer Purchasing Behavior Toward Green Environment in the Healthcare Industry: Mediating Role of Entrepreneurial Innovation and Moderating Effect of Absorptive Capacity

Entrepreneurial innovations lead to transformations in the existing business model, involving them integrating the new knowledge into the established entrepreneurial activities. The current study combines marketing strategies, entrepreneurial innovation, absorptive capacity, and consumer purchasing...

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Bibliographic Details
Main Authors: Muddassar Sarfraz (Author), Mohsin Raza (Author), Rimsha Khalid (Author), Tong Liu (Author), Zeyu Li (Author), Lubna Niyomdecha (Author)
Format: Book
Published: Frontiers Media S.A., 2022-02-01T00:00:00Z.
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3rd Floor Main Library

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