Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

• Main Authors: Ying Ge (Author), Dongning Yao (Author), Carolina Oi Lam Ung (Author), Yan Xue (Author), Meng Li (Author), Jiabao Lin (Author), Hao Hu (Author), Yunfeng Lai (Author)
• Format: Book
• Published: JMIR Publications, 2023-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundSocial media has become one of the primary information sources for medical professionals and patients. Pharmaceutical companies are committed to using various social media platforms to provide stakeholders with digital medical information services (DMISs), which remain experimental and imm...