VERB A Social Marketing Campaign to Increase Physical Activity Among Youth

• Main Authors: Faye Wong (Author), Marian Huhman (Author), Carrie Heitzler (Author), Lori Asbury (Author), Rosemary Bretthauer-Mueller (Author), Susan McCarthy (Author), Paula Londe (Author)
• Format: Book
• Published: Centers for Disease Control and Prevention, 2004-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audi...