Promoting HPV vaccination on social media: interactive effects of threat, efficacy and social cues

Background Women are currently facing a tremendous threat of cervical cancer globally. Social media health campaigns have the potential to shape public health behaviors. This study explores the effects of cervical-cancer-related fear appeal messages with social cues on social media using the extende...

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Bibliographic Details
Main Authors: Liang Chen (Author), Xiaodong Yang (Author), Xiaocong Huang (Author)
Format: Book
Published: Taylor & Francis Group, 2021-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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