Promoting HPV vaccination on social media: interactive effects of threat, efficacy and social cues
Background Women are currently facing a tremendous threat of cervical cancer globally. Social media health campaigns have the potential to shape public health behaviors. This study explores the effects of cervical-cancer-related fear appeal messages with social cues on social media using the extende...
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Main Authors: | Liang Chen (Author), Xiaodong Yang (Author), Xiaocong Huang (Author) |
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Format: | Book |
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Taylor & Francis Group,
2021-11-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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