Application of Emotional Branding Strategy in the Model Development of Sports Brand of The Bottled Water Market

• Huvudupphovsman: Marija Jankovic (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2017-06-01T00:00:00Z.
• Ämnen: article
• Länkar: Connect to this object online.

The new economy has brought new meaning to the brand, which is characterized by a brand, but also has a human touch, turning into an emotional brand. Alternative branding strategies put emphasis on brand experience in terms of emotional, holistic and socially responsible. Bottled water has become th...