Economics of attention: The gender-based bing communication study on depression

This study examines the impact of personalized gender-based communication to encourage the screening of depression and seeking out mental health care consultation. An internet search engine advertisement was deployed on Bing, Microsoft during the COVID-19 pandemic lockdowns in the Provence-Alpes-Cô...

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Bibliographic Details
Main Authors: Yulin Hswen (Author), Nguemdjo Ulrich (Author), Yom-Tom Elad (Author), Ventelou Bruno (Author)
Format: Book
Published: Elsevier, 2022-03-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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