Developing healthy eating promotion mass media campaigns: A qualitative study

• Main Authors: Carolina Capitão (Author), Raquel Martins (Author), Rodrigo Feteira-Santos (Author), Ana Virgolino (Author), Pedro Graça (Author), Maria João Gregório (Author), Osvaldo Santos (Author)
• Format: Book
• Published: Frontiers Media S.A., 2022-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundInvolving consumers in the development and assessment of mass media campaigns has been advocated, though research is still lacking. This study aimed to explore opinions and attitudes of citizens, health professionals, communication professionals, and digital influencers regarding the devel...