Influencing behavioral change by customer engagement amongst youth
Sonal SinghMarketing and Management Department, Macquarie University, Sydney, New South Wales, AustraliaAbstract: It is widely accepted that many social and health problems have underlying behavioral causes. Because these problems are rooted in human behavior, solutions to deal with them also lie in...
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Dove Medical Press,
2011-12-01T00:00:00Z.
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