The Effect of Message Framing on Preschoolers' Attitudes and Behavioral Intentions: Influences of Age, Issue Involvement, and Delivery Method

Many previous studies have revealed that people's decision-making may differ depending on message framing-whether the same content is presented with an emphasis on gain or loss. However, almost nothing is known about preschooler responses according to message framing. This study aimed to identi...

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Главные авторы: Bokyung Kim (Автор), Yun Hyun Pack (Автор), Soon Hyung Yi (Автор)
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Опубликовано: MDPI AG, 2022-08-01T00:00:00Z.
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