The Effect of Message Framing on Preschoolers' Attitudes and Behavioral Intentions: Influences of Age, Issue Involvement, and Delivery Method
Many previous studies have revealed that people's decision-making may differ depending on message framing-whether the same content is presented with an emphasis on gain or loss. However, almost nothing is known about preschooler responses according to message framing. This study aimed to identi...
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| Main Authors: | , , |
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| Format: | Book |
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MDPI AG,
2022-08-01T00:00:00Z.
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |