Corporate Reputation: A new perspective of the transversal competences in the EHEA.

• Autori principali: Ana Maria Casado Molina (Autore), Francisco José Cuadrado Méndez (Autore)
• Natura: Libro
• Pubblicazione: Universitat Politècnica de València, 2014-05-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

The changes of this new century are forcing the different social agents to develop a new direction model and directors in Europe which contribute to recover the lost trust relationships with the stakeholders. Companies incorporate the corporate reputation (CR) and its dimensions in the corporate beh...