Corporate Reputation: A new perspective of the transversal competences in the EHEA.

The changes of this new century are forcing the different social agents to develop a new direction model and directors in Europe which contribute to recover the lost trust relationships with the stakeholders. Companies incorporate the corporate reputation (CR) and its dimensions in the corporate beh...

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Bibliographic Details
Main Authors: Ana Maria Casado Molina (Author), Francisco José Cuadrado Méndez (Author)
Format: Book
Published: Universitat Politècnica de València, 2014-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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