INSTITUTE OF MEDICAL REPRESENTATIONS: PROBLEMS AND SOLUTIONS

A growing potential of Russian pharmaceutical market and constant medicinal drugs range widening requires a necessity to search for more effective ways of pharmaceutical product promotion. The purpose of this study is to estimate current marketing spiral of MD promotion from producer to consumer, an...

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Bibliographic Details
Main Authors: A. A. Skripko (Author), N. V. Fyodorova (Author), V. V. Dorofeeva (Author), L. N. Geller (Author)
Format: Book
Published: Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute, 2015-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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