Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

BackgroundFew studies have addressed enrollment and retention methods in online smoking cessation interventions. Fully automated Web-based trials can yield large numbers of participants rapidly but suffer from high rates of attrition. Personal contact with participants can increase recruitment of sm...

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Main Authors: Villanti, Andrea C (Author), Jacobs, Megan A (Author), Zawistowski, Grace (Author), Brookover, Jody (Author), Stanton, Cassandra A (Author), Graham, Amanda L (Author)
Format: Book
Published: JMIR Publications, 2015-07-01T00:00:00Z.
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