Evaluating the impact of a novel behavioural science informed animation upon breast cancer screening uptake: protocol for a randomised controlled trial

• Prif Awduron: Amish Acharya (Awdur), Hutan Ashrafian (Awdur), Deborah Cunningham (Awdur), Josephine Ruwende (Awdur), Ara Darzi (Awdur), Gaby Judah (Awdur)
• Fformat: Llyfr
• Cyhoeddwyd: BMC, 2022-07-01T00:00:00Z.
• Pynciau: article
• Mynediad Ar-lein: Connect to this object online.

Abstract Background Breast cancer screening is estimated to save 1300 lives annually in the United Kingdom. Despite this, uptake of invitations has fallen over the past decade. Behavioural science-informed interventions addressing the determinants of attendance behaviour have shown variable effectiv...