HUBUNGAN ANTARA BAURAN PEMASARAN DENGAN LOYALITAS PASIEN RAWAT JALAN DI RUMAH SAKIT DAERAH KALISAT KABUPATEN JEMBER TAHUN 2017

• Principais autores: Yuliasfa Sirrul Hayati (Autor), Christyana Sandra (Autor), Yennike Tri Herawati (Autor)
• Formato: Livro
• Publicado em: Universitas Jember, 2018-03-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Marketing mix in hospital is ​​a group of controllable variables that can be used by hospitals to influence the reaction of service buyers. The marketing mix consisting of 7P (Product, Price, Place, Promotion, Process, Person, and Physical Evidence) can affect patient loyalty. This study aims to ana...