HUBUNGAN ANTARA BAURAN PEMASARAN DENGAN LOYALITAS PASIEN RAWAT JALAN DI RUMAH SAKIT DAERAH KALISAT KABUPATEN JEMBER TAHUN 2017

• Main Authors: Yuliasfa Sirrul Hayati (Author), Christyana Sandra (Author), Yennike Tri Herawati (Author)
• Format: Knjiga
• Izdano: Universitas Jember, 2018-03-01T00:00:00Z.
• Teme: article
• Online dostop: Connect to this object online.

Marketing mix in hospital is ​​a group of controllable variables that can be used by hospitals to influence the reaction of service buyers. The marketing mix consisting of 7P (Product, Price, Place, Promotion, Process, Person, and Physical Evidence) can affect patient loyalty. This study aims to ana...