PERANAN INFLUENCER DALAM MENGKOMUNIKASIKAN PESAN DI MEDIA SOSIAL INSTAGRAM [THE ROLE OF SOCIAL MEDIA INFLUENCERS IN COMMUNICATING MESSAGES USING INSTAGRAM]

Instagram as a social media network has produced influencers who are influential in disseminating information and messages digitally. Influencers are considered capable of impacting their followers through photo uploads and electronic word of mouth (EWoM) which they post on their social media feeds....

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Bibliographic Details
Main Authors: Sari Anjani (Author), Irwansyah Irwansyah (Author)
Format: Book
Published: Universitas Pelita Harapan, 2020-05-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available