PERANAN INFLUENCER DALAM MENGKOMUNIKASIKAN PESAN DI MEDIA SOSIAL INSTAGRAM [THE ROLE OF SOCIAL MEDIA INFLUENCERS IN COMMUNICATING MESSAGES USING INSTAGRAM]

Instagram as a social media network has produced influencers who are influential in disseminating information and messages digitally. Influencers are considered capable of impacting their followers through photo uploads and electronic word of mouth (EWoM) which they post on their social media feeds....

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Autors principals: Sari Anjani (Autor), Irwansyah Irwansyah (Autor)
Format: Llibre
Publicat: Universitas Pelita Harapan, 2020-05-01T00:00:00Z.
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