Using Google AdWords for International Multilingual Recruitment to Health Research Websites

BackgroundGoogle AdWords, the placement of sponsored links in Google search results, is a potent method of recruitment to Internet-based health studies and interventions. However, the performance of Google AdWords varies considerably depending on the language and the location of the target audience....

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Bibliographic Details
Main Authors: Gross, Margaret S (Author), Liu, Nancy H (Author), Contreras, Omar (Author), Muñoz, Ricardo F (Author), Leykin, Yan (Author)
Format: Book
Published: JMIR Publications, 2014-01-01T00:00:00Z.
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3rd Floor Main Library

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