Company naming strategies in the Italian interior design industry

The study focuses on naming etymology and semantics used by Italian interior design companies (manufacturers of furniture, light fixtures and accessories), represented in the Russian market. This involved examining the extent to which the names of Italian interior design companies corresponded to th...

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Bibliographic Details
Main Author: Daria A. Shevliakova (Author)
Format: Book
Published: Peoples' Friendship University of Russia (RUDN University), 2020-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available